A simple logo design can sometimes become dull if created without a strong and relevant meaning. But then again, the best of the brands have simple but effective logos. Recall the famous FedEx logo. Although it may look simple and naive to a layman, it has a brilliant concept with a hidden message incorporated using [...]
Building a strong brand does not conclude with a strong logo design. It entails a cumbersome branding process that aids the brand in its image building process. It takes years, or decades, to erect a famous brand name with sizable brand equity. But if caught up in a logo design controversy, they can get devastated [...]
So you’ve just entered into the field of logo design and you’re trying to figure out…how much will I be earning? You’re wondering how much does an average graphic/logo designer earn in the US? Well, think no more! Recently, I came across this comprehensive and in depth survey conducted jointly by AIGA and Aquent. They [...]
Imagine just for a second that you weren’t a logo designer. No need to get scared folks…just visualize yourself for a minute as someone who knows nothing about the field of logo design. What would you have been then? I’m sure that many of you can’t even think of being anything other than a logo/graphics [...]
Every big brand is always built on a powerful and dynamic logo design. Some of them are backed by a just a single letter while others are a product of multiple letters composed into a meticulous design. Remember the golden arched “M” logo design? How it flashes into our minds and instantly recalls the McDonalds [...]
